| 22 November 2007, Belleville, ON—Male staff members at Trenton High School are joining men in Ontario, British Columbia and Alberta who are growing moustaches this month in a campaign called Mo-vember.
It is designed to raise awareness and money for the Prostate Cancer Research Foundation of Canada.
Launched in Australia in 2003, the campaign began when a couple of Australian mates decided the Mo (Australian slang for moustache) needed to make a comeback.
Soon a partnership grew with the Australian Prostate Cancer Foundation. The unique campaign gained "mo-mentum" and moved into New Zealand. This year it spread to Canada. Some Canadian men who agreed to participate started off the month clean-shaven and are racing to grow the best mo over the month.
According to statistics, prostate cancer is the most common cancer in men. One in eight Canadian men will be diagnosed during their lifetime. The disease kills approximately 4,300 men each year. By comparison, approximately 5,300 women and 50 men will die from breast cancer each year. Fundraising and awareness campaigns for prostate cancer lag far behind breast cancer campaigns, with their ubiquitous pink ribbons.
The moustache, then, is “our equivalent of our pink ribbon,” Trenton High teacher Mark Dolton says.
To sponsor a THS Mo please go to http://www.movember.com/ca/donate, enter registration number which is 159182 and your credit card details. Or, sponsor by cheque made payable to the "Prostate Cancer Research Foundation of Canada" clearly marking the donation as being for Registration Number: 159182. Please mail cheques to: Movember, 145 Front Street East, Suite 306, Toronto, ON M5A 1E3 Canada. All donations over $20 are automatically issued with a tax deductible receipt.
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For information, contact Trenton High School, 613-392-1227
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