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Introducing a new visual identity for HPEDSB

new school board logo
The new visual identity, known as the Achievement concept, represents new beginnings, growth, feeling alive and part of nature/the world around us. A swoop and the sun are prominent elements, illustrating movement and striving for success. The new colours are plum, gold and teal. The new logo will be rolled out in the coming months.

November 24, 2020—A new chapter in the book about Hastings and Prince Edward District School Board was written last night when the Board of Trustees approved a new visual identity for HPEDSB.

The visual identity, known as the Achievement concept, represents new beginnings, growth, feeling alive and part of nature/the world around us. A swoop and the sun are prominent elements, illustrating movement and striving for success. The new colours are plum, gold and teal.

Creating a new visual identity coincides with other strategic corporate initiatives currently underway, including the new strategic plan.

A committee consisting of a cross-representation of employees and community partners participated in this initiative through a series of collaborative and engaging meetings over several months.

When the committee first met in November 2019, it had a mandate to do the following:

  • refresh the look of HPEDSB to reinforce what it stands for;
  • take HPEDSB from 1998 to 2020 and beyond;
  • involve front-line staff to get input on how and what people feel about HPEDSB;
  • come up with three new visual identity concepts (logos, colours) to be presented to the Board of Trustees for a final decision; and
  • consider what we collectively envision as the organization of the future by answering the questions what do we stand for? and how do we want to be recognized?

Committee members responded to the above questions like this:

  • choosing our own path;
  • relationships (several times);
  • choices;
  • connections;
  • how we make people feel;
  • freedom;
  • cared for;
  • safe;
  • trust;
  • we know your kids; and
  • be your best self.

The committee met six times between November 20, 2019 and February 24, 2020. During that time, it looked at 61 variations.

The existing lighthouse/book logo was adopted in 1998 following the amalgamation of the Hastings County Board of Education and the Prince Edward County Board of Education. Most, if not all Ontario school boards rebranded around the same time. Many have since rebranded with new and fresh visual identities, along with renewed branding to reflect the organization’s updated representation of who it is and what it stands for—essentially its reputation.

The new logo will be rolled out in the coming months on the strategic plan, website, social media, letterhead, banners, presentations, various marketing materials and publication, e-communications, etc. A style guide, which is a set of standards describing how the visual identity may be used and specific colours, among other topics, is also in development.

Quotes

“This is a very exciting time at Hastings and Prince Edward District School Board. As trustees, we appreciate all the work that has been done to refresh the HPEDSB look. We love it!” – Lucille Kyle, Chair of the Board.

“I am so proud of the work done by the Rebranding Committee. Their open and heartfelt discussions, deliberations and decisions are now part of the history of this dynamic and evolving organization.” – Sean Monteith, Director of Education.

For more information, please contact:
Kerry Donnell, Communications Manager, 613-966-1170 or 1 800 267-4350, extension 62354, [email protected]

Last updated: November 25, 2020 at 9:12 am
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